If you are a small business owner you are no doubt familiar with the basics of Internet marketing. Pay-per-click advertising and search engine marketing are now commonplace tools in the small business owner's marketing arsenal. Digital Marketing Institute in Delhi
If you do not have a website that is properly optimized so it ranks well on Google then you might as well not have a business. If you are not advertising with Adwords you are missing out on a whole block of customers. All of this is common knowledge. But, while many small businesses compete fiercely in SEO and PPC, they mostly ignore social media marketing.
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The commonly accepted wisdom is that social media marketing is something you do later when your small business grows into a large company. It is not something you do "right now" if you are a small business owner. Social channels, like Facebook and Twitter, are great for branding, but when you are a small business owner your main concern is not branding. Your main concern is sales and cash flow. So, today, most small businesses ignore social media, and that is a huge mistake. Digital Marketing Course in Delhi
Social media marketing services can increase sales and can be effectively used by any type of company. Whether that company is large or small, national or local, retail or service-based. Depending on the type of service, social media marketing may be a far more efficacious driver of marketing leads than either SEO or PPC marketing. Digital Marketing Training Institute in Delhi
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Social media, on the other hand, is relational. Social media marketing allows you to build relationships with your customers and interact with your customers before they need your service. This in turn allows you to build brand loyalty that makes your product less dependent on price.
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You may not have the most inexpensive product on the block, but thanks to social media marketing you have built a fanbase of people who are emotionally invested in both your brand and product, which takes price out of the buying equation.
Social Media Marketing Tends to Be Less Competitive Than Other Marketing Channels
SEO used to be one of the cheapest ways to market your business on the web. With a website and a minimal investment, you could see massive ROI in ninety days or less. But today's SEO is far different.
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To see results from a search engine marketing campaign requires an immense amount of patience and a substantial investment of money. Your business could wait 6 months to a year to see results, and that may cost your business upwards of $10,000 or more.
Social media marketing, however, can still be done "on the cheap". It requires less investment in content creation and less time than search engine optimization. Many start-ups are passing on big-budget SEO campaigns in favor of social media marketing campaigns because they realize better ROI and better sales from Facebook than they do from Google.
The same is probably true of your small business.
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